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Portfolio / Case studies

From zero to Sei’s leading DeFi hub in seven months.
Brand narrative rooted in dragon mythology, an omni-channel content engine and community campaigns that drove 160K+ users and $1.2B in volume.

Built the marketing engine behind a 5× user-base lift.
Turned marketing into a repeatable growth machine: UGC pipeline, creator ops, performance feedback loop. Prepia scaled from ~100K to 500K+ users.

Gave a GambleFi protocol a personality before launch.
Early brand direction and crypto-native Twitter/X content that helped Gamblino feel recognizable inside the Sei ecosystem from day one.

A full marketing rebuild that filled the pipeline.Rebrand, new website, SEO-driven content and a LinkedIn engine. +30% inbound leads, 9 new clients and a LinkedIn page that exploded.

A distinct brand for a Swiss sales consultancy. Magician-archetype identity, a full brand book and a B2B communication system that produced 100+ qualified leads and a $40K+ training contract.

Snipers.sale -
Sales consulting

A premium fashion brand with a digital experience to match.Website relaunch, social storytelling and an analytics + email stack. +118% organic traffic, +41% conversions and +15% monthly revenue.

Hi, I’m Milica!

Marketics is the marketing studio I built to work closely with startups and growing brands.

I’ve spent the past six years working in-house and consulting, mostly with tech and SaaS companies. I help founders clarify their positioning, sharpen their message, and turn it into content and campaigns that make sense.

When a project needs extra hands, I bring in trusted specialists from my network. You still get one point of contact and a clear process.

Fun fact, I’m also pursuing a PhD focused on AI in marketing, bringing academic research into real-world work.

Founder of the Marketics, Milica, with abstract background

The marketing stuff doesn’t stop there

I create content, speak on stages and partner with brands I genuinely like.

Somewhere along the way, quite a few people started paying attention.

32K+

LinkedIn followers

4M+

impressions in a year

Top 1%

creator worldwide

Services

BRANDING

MARKETING STRATEGY

CONTENT & SOCIAL

CAMPAIGNS

1:1 CONSULTING

SPEAKING

Numbers I am willing to defend

150+

IMPACTED CLIENTS

200M+

SOCIAL ENGAGEMENTS GENERATED

YEARS IN THE INDUSTRY

Senior strategist on your account

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