FindIT - Marketing Transformation Case Study
Introduction
FindIT, a rapidly growing IT recruitment agency, engaged Marketics to elevate its brand presence and drive business growth. FindIT faced a need to modernize its branding, website, and marketing strategy to better attract clients and candidates in a competitive market. Marketics partnered closely with FindIT’s leadership – including strategic collaboration with the CEO – to develop a marketing plan aligned with the company’s goals and budget. This case study outlines how Marketics delivered a cohesive strategy from initial research through execution, resulting in a revitalized brand identity, improved online performance, and measurable business growth for FindIT.
Challenges
In our discovery phase, we identified several key challenges holding back FindIT’s marketing effectiveness:
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Inconsistent Brand Identity: The visual branding was fragmented across platforms, lacking a unique and cohesive identity to make FindIT stand out.
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Outdated Website: FindIT’s website was not user-friendly or reflective of their expertise, leading to a suboptimal user experience and conversion rate.
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Limited Organic Traffic: The company had minimal content strategy, resulting in low organic web traffic and few inbound leads.
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Underutilized Social Media: FindIT’s social media (particularly LinkedIn) had low engagement and failed to convey the brand’s value to a broader audience.
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Inefficient Marketing Processes: There were bottlenecks in the marketing workflow and no centralized calendar, causing delays and inconsistent campaign execution.
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Lack of Strategic Alignment: Importantly, there was no unified marketing plan tying efforts to business goals, which meant marketing activities weren’t fully aligned with the CEO’s growth targets or the available budget.
Strategy & Execution
To tackle these challenges, Marketics developed and implemented a multi-faceted strategy. From branding and website redesign to content marketing, social media and marketing operations, every aspect was addressed with a data-driven and cohesive approach. The execution was carried out step-by-step, ensuring each component reinforced the others.
FindIT’s new branding included a full suite of visual assets, from stationery and business cards to digital templates, all unified by a cohesive design language.
Our first priority was to craft a unique and cohesive visual identity for FindIT. We conducted a thorough brand audit and competitive analysis, which informed a refreshed brand strategy. This included designing a new logo and mascot (an owl symbolizing wisdom), and defining a consistent color palette (vibrant green and neutral tones), typography, and imagery style. We implemented the new visual identity across all platforms – website, social media, and print collateral – to ensure a unified look and feel. Brand guidelines were developed to maintain consistency in tone and design. This strong, professional new identity helped differentiate FindIT in the market and made their communications instantly recognizable. It reinforced FindIT’s credibility and values (expertise, personalization, reliability) at every client and candidate touchpoint.
The next focus was a full website redesign, led end-to-end by Marketics from ideation through delivery. We began by mapping out an improved information architecture and user experience flow. The site was rebuilt with a modern, responsive design and clear navigation to showcase FindIT’s services and expertise. Key pages (e.g. “Find a Job” and “Hire Talent”) were optimized with strong calls-to-action and trust signals. We also integrated a blog section to support content marketing efforts and ensured the site was SEO-friendly (fast load times, mobile optimization, and keyword-optimized content). Throughout the redesign, Marketics managed the process closely – from initial wireframes and mockups to development and testing – ensuring the final website met both the functional requirements and the new brand standards. The result was a modern, user-centric website that not only looked professional but also improved usability and conversion rates for visitors (job seekers and employers alike).
To address the lack of organic traffic, Marketics launched a data-driven organic traffic campaign as part of a broader content marketing strategy. We performed SEO research to identify high-impact keywords relevant to FindIT’s audience (e.g. topics around IT hiring trends, career advice, and tech recruitment). Using these insights, we developed a content calendar and began creating valuable, SEO-optimized content: blog articles, industry insights, and guides tailored to IT professionals and hiring managers. Each piece of content was crafted to address the interests and pain points of FindIT’s target audiences, positioning FindIT as a knowledgeable authority in tech recruitment. We also leveraged on-page SEO best practices and tracked performance analytics to continually refine our approach. This consistent, strategic content publication significantly boosted FindIT’s search engine visibility and drove more visitors to the site. Over the campaign period, inbound leads increased by 30% – a direct result of the higher organic traffic and improved engagement from relevant content.
In tandem with content creation, we overhauled FindIT’s social media presence with an emphasis on LinkedIn, the most relevant platform for B2B recruitment. Our strategy involved expert calendar management for social media posts, ensuring a steady cadence of high-quality content across channels (LinkedIn, and to a lesser extent Facebook and Instagram). We created a mix of posts – from sharing the new blog articles and job openings to posting thought leadership content and company culture highlights – all aligned with the new brand voice and visuals. We optimized FindIT’s LinkedIn page by updating the “About” section with clear messaging, adding branded banner imagery, and encouraging employee advocacy to expand reach. As a result of these efforts, FindIT’s LinkedIn performance skyrocketed. The page’s engagement and visibility grew exponentially, attracting a larger professional audience and driving more inquiries. Specifically, metrics on LinkedIn saw unprecedented growth, including dramatic increases in page views, unique visitor traffic, and interaction rates. This surge in social media performance not only expanded FindIT’s online community but also funnelled additional leads into the pipeline through improved brand awareness.
Improving marketing operations was crucial to sustain the impact of the new initiatives. Marketics took a close look at FindIT’s existing marketing processes and pinpointed several bottlenecks that were slowing down campaign execution (such as lengthy approval cycles and ad-hoc scheduling). To optimize timelines, we introduced a centralized marketing calendar and project management workflow. This proactive resolution of process bottlenecks meant that content creation, design, and posting were coordinated more efficiently among team members. We established weekly check-ins and clear approval protocols to keep campaigns moving forward smoothly. The marketing calendar integrated all channels (web content, social media, email outreach), providing a bird’s-eye view of upcoming activities and deadlines. This level of organization and seamless cross-channel coordination ensured that campaigns rolled out on schedule and maintained consistent messaging. Additionally, by collaborating strategically with FindIT’s CEO during the planning phase, we made certain that every marketing initiative stayed aligned with the company’s strategic goals and budget constraints. In sum, the improvements in marketing ops translated to a more agile marketing team, capable of executing the new strategies effectively and adapting quickly to the company’s needs.
Results
The comprehensive marketing transformation delivered by Marketics produced outstanding results for FindIT. Over the course of the engagement, FindIT experienced significant growth in brand visibility, audience engagement, and business opportunities:
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Inbound Leads Up 30%: The data-driven content and SEO strategy led to a sustained 30% increase in organic inbound leads, filling FindIT’s sales funnel with more qualified prospects.
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9 New Clients Acquired: Enhanced brand credibility and higher lead volume contributed to the acquisition of nine new client accounts, directly boosting FindIT’s revenue.
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LinkedIn Performance: FindIT’s LinkedIn page saw explosive growth across all key metrics, reflecting a vastly improved social media presence:
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Page Views: +2563.2%
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Unique Visitors: +2261.6%
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Custom Button Clicks: +3208.3%
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New Followers: +59.89%
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Post Reactions: +1630.5%
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Strengthened Brand Recognition: The cohesive new visual identity, applied consistently online and offline, earned positive client and candidate feedback. FindIT became more recognizable and trusted in the marketplace, reinforcing its reputation as a tech recruitment expert.
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Improved Marketing Efficiency: By streamlining workflows and implementing rigorous calendar management, campaign rollout times were shortened significantly. Marketing activities are now executed in a timely, organized manner across all channels, with better alignment to company objectives.
Jelena Radojković - Founder & CEO at FindIT
Milica, as an associate, provides first of all professionalism and timeliness, and willingness to learn, develop, listen and implement what she has learned. On the other hand, she gives the process new energy and invites the interlocutor to be creative and step out of the comfort zone.
Andrea Nobilo - Lead Recruiter at FindIT
I had the pleasure of collaborating with Milica at FindIT recruitment, where she served as a vital asset to our marketing team. She is a marketing expert with exceptional analytical and creative skills, contributing significantly to our successful campaigns.
Her ability to navigate the dynamic landscape of marketing trends showcased her as a true industry expert. Milica's dedication, innovative mindset, and positive energy make her an invaluable asset to any marketing endeavor. She is not only skilled but also a team player, enhancing our collaborative efforts. Her expertise in social media management and market analysis was instrumental in strengthening our brand. I wholeheartedly endorse Milica for her dedication and professionalism and believe any employer would be fortunate to have such a professional on their team.
