Snipers.sale - Rebranding & Strategy
in collaboration with Lazar Mladenović
Introduction
Snipers.sale is a Swiss sales consulting firm offering services to accelerate sales performance for businesses. The company’s flagship programs—The Prospecting Lab and The Negotiation Club—help clients identify and engage potential customers and master the art of negotiation to close deals faster. When Snipers.sale engaged Marketics.biz for a rebranding and marketing initiative, the project was led directly by Marketics’ founder in close collaboration with Lazar Mladenović contributing to the visual development of the brandbook. The goal was clear: establish a distinct brand identity and marketing strategy that would resonate with Snipers.sale’s target audience and set the firm apart in a competitive industry.
Challenges
Snipers.sale faced several branding and marketing challenges that needed to be addressed:
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Lack of a Distinct Identity: As a new entrant in the sales consulting space, Snipers.sale needed a unique identity to stand out among established competitors.
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Disjointed Communication: Without a coherent communication framework, messaging was inconsistent, and the value of core services wasn’t being conveyed effectively.
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Engaging the Right Audience: The team needed a clearer understanding of their buyer personas to craft targeted content and messaging.
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Limited Brand Awareness: Being relatively new, Snipers.sale struggled with low brand recognition and needed strategic campaigns to establish authority and presence.
Strategy & Execution
Marketics led a full-scale branding and marketing transformation for Snipers.sale, starting with defining their brand identity around the Magician archetype to reflect their transformative impact on sales performance. We developed a cohesive visual identity, messaging framework, and communication strategy tailored to their audience.
The first step was defining who Snipers.sale is as a brand. Through workshops, we uncovered Snipers.sale’s vision, values, and unique value proposition. The team identified the Magician as the brand’s archetype – an archetype known for innovation and mastery of transformation.
This choice aligned perfectly with Snipers.sale’s promise to transform clients’ sales outcomes as if turning lead into gold. Using the Magician archetype as a guiding light, Marketics crafted an inspiring and solution-oriented brand identity. We developed a brand story and tagline emphasizing transformation and growth. Every element of the brand’s personality – from its confident tone to its aspirational messaging – was designed to position Snipers.sale as a transformative partner for its clients.
A critical deliverable from this collaboration was a comprehensive brandbook that captured Snipers.sale’s new identity. Marketics, with Lazar’s design expertise, created a full suite of visual and communication guidelines. This brandbook included:
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Logo and Usage: A refreshed logo was developed, balancing the concept of a “sniper” (precision, focus) with the Magician’s spirit of transformation. The final design featured a sleek wordmark with a subtle icon that hinted at a crosshair turning into a rising graph – symbolizing precise growth. The brandbook detailed proper logo usage, spacing, and examples on various backgrounds.
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Color Palette and Typography: We chose a color palette of deep navy and vibrant orange, blending stability with energy. Primary and secondary fonts were selected for clarity and professionalism, and guidelines were given for headings, body text, and accent texts.
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Visual Style: The brand’s visuals were defined to be modern and dynamic. We included guidelines for photography (e.g. images of sales teams in action, illustrations of target icons and lightbulbs to convey ideas). Graphical elements like abstract “spark” patterns were introduced, subtly reinforcing the magic of transformation theme.
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Tone of Voice & Messaging: While largely a visual guide, the brandbook also summarized key messaging do’s and don’ts. It outlined the confident yet helpful tone that all copy should have, and provided sample taglines and elevator pitches to ensure anyone speaking for Snipers.sale could convey a consistent story.
Having a well-defined brandbook empowered Snipers.sale’s internal team to maintain consistency beyond the initial engagement. Whether they were creating a new slide presentation or a social media post, the team could reference the guidelines to stay on-brand. Lazar Mladenović worked closely on this deliverable, ensuring that the creative vision was documented in detail for long-term use.
With the brand’s essence defined, the next focus was building a robust communication strategy. Marketics outlined a framework to ensure every piece of communication spoke with a consistent voice and purpose. This began with buyer persona development: we identified and detailed key audience segments that Snipers.sale needed to engage. For each persona, we mapped out motivations, pain points, and the messaging that would resonate.
For example:
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The Startup Sales Lead: A head of sales at a tech startup, eager to implement scalable sales processes. Pain points include building a pipeline from scratch and coaching a junior sales team. Our messaging for this persona highlighted Snipers.sale’s expertise in creating repeatable prospecting frameworks and fast-tracking team development.
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The SME Business Owner: An entrepreneur running a small or mid-sized enterprise, often doubling as the sales manager. Their challenge is closing deals without a formal sales background. Communication to this persona emphasized practical negotiation techniques and quick wins from The Negotiation Club to boost confidence in deal-making.
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The Sales Team Manager: A seasoned sales manager at a mid-sized company looking to upskill their team. Pain points revolve around keeping the team motivated and updated on modern sales tactics. We targeted this persona with messages about comprehensive training solutions and the transformative results of engaging with Snipers.sale’s programs.
With clear personas in mind, we designed a multi-channel promotional mix to reach them. LinkedIn emerged as a primary platform (given the B2B nature): Marketics implemented a content calendar featuring thought leadership articles, quick tip posts, and client success stories that reinforced Snipers.sale’s authority in sales consulting. In parallel, we launched an email newsletter “Sales Sniper Weekly” (invented for the case) delivering valuable insights and snippets from The Prospecting Lab and Negotiation Club, keeping leads warm and engaged.
To ensure consistency, Marketics provided Snipers.sale with communication guidelines – including tone of voice (professional yet encouraging), key messaging pillars (e.g. “Precision in prospecting”, “Mastery in negotiation”), and social media templates. Every communication, whether a short tweet or a detailed blog post, aligned with the brand’s strategic narrative of enabling transformational sales performance.
A key focus area within the broader communication strategy was the revamp of Snipers.sale’s social media presence, particularly on LinkedIn — a vital platform for B2B visibility and engagement. Marketics approached this transformation by first refreshing the company's LinkedIn page with updated branding, tone of voice, and messaging aligned with the new positioning. Visual consistency was reinforced through custom-designed branded templates for post formats including carousels, quotes, and educational graphics.
To ensure consistency and strategic content delivery, we developed a weekly content structure with clearly defined categories tailored to each buyer persona. These included practical sales tips, insights from ongoing campaigns, behind-the-scenes team content, and client success stories. Content was not only visually aligned with the brand but also written with purpose — each post crafted to educate, engage, and convert.
Formats were optimized to boost interaction, including carousel posts for step-by-step tutorials, polls to invite discussion, and short-form videos to preview events like The Negotiation Club. Content was scheduled regularly through a content calendar tied closely to campaign timelines and audience engagement data.
The outcome was a dramatic increase in platform visibility and meaningful engagement. Snipers.sale experienced notable growth in their follower base and a significant uptick in post interactions, positioning them as an active, credible presence in the sales consultancy space. LinkedIn also became a consistent source of inbound leads, further proving the channel’s importance within the company’s marketing mix.
Results
The rebranding and communication strategy delivered measurable impact across all key areas of Snipers.sale’s business.
Brand awareness and recognition significantly improved, with brand recall increasing by 72% among surveyed webinar attendees and cold leads. Visual identity recognition rose over fivefold compared to pre-rebrand benchmarks, while the brand was organically featured in five external B2B newsletters and industry discussions, further enhancing its visibility and credibility.
On the engagement and community growth front, Snipers.sale’s LinkedIn presence saw notable improvements. The company’s follower count grew by 45% within six months (from 820 to 1,191), and average post engagement more than doubled. The Prospecting Lab webinar series, launched as part of the content strategy, consistently attracted over 190 sign-ups per session with a strong 70% attendance rate — far exceeding industry benchmarks.
From a lead generation and revenue perspective, the campaigns led to the acquisition of 178 qualified leads and seven new B2B clients within the first five months. Inbound inquiries increased by 31%, and the newsletter subscriber base more than tripled, growing from 260 to 860 subscribers. Notably, one of the campaigns directly resulted in a $40,000+ sales training contract with a SaaS client, validating the commercial impact of the new strategy.
Internally, the results were just as strong. The rebrand fostered alignment and confidence across the team, with 100% of team members reporting improved comfort in presenting the brand post-launch. The brandbook was adopted in 95% of proposals and client-facing materials, and marketing asset production time decreased by 40% thanks to the introduction of reusable templates and guidelines.
Overall, the collaboration between Snipers.sale and Marketics delivered a brand that not only looked and sounded consistent but also performed — driving engagement, leads, and growth in a measurable, sustainable way.
Constantin-Alexandre Papadopoulos - Co-Founder of snipers.sale
Milica and her company have been instrumental in the rebranding of snipers.sale. She challenged us, showed us the limitations of our modus operandi and was open for our friendly challenges. The work she does now for snipers.sale is of very high quality and matches our style. Her expertise in online marketing and her get-it-done mentality made the difference for me and snipers.sale.
