Dellgardo – Digital Strategy & Brand Growth
Introduction
Dellgardo is a Serbian fashion brand known for its elegant tailoring, minimalist design, and modern aesthetic. While the brand had built a loyal offline customer base, its digital presence did not reflect the same level of refinement. Dellgardo partnered with Marketics.biz to elevate its online identity, boost e-commerce performance, and implement a data-driven approach to marketing.
This case study outlines how our team redesigned Dellgardo’s digital strategy — from website and social media to analytics and campaign planning — resulting in significant growth across traffic, sales, and engagement.
Challenges
Despite the strength of its product and creative direction, Dellgardo faced several obstacles in its digital growth:
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Underdeveloped online presence: The brand had a functioning website but lacked the polish, performance, and storytelling expected from a premium fashion label.
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Inconsistent social media output: While there was some traction on Instagram, the content lacked a clear narrative and posting rhythm, limiting engagement and discoverability.
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Limited use of data: Marketing decisions were based primarily on intuition rather than performance data, leading to missed growth opportunities and inefficient spending.
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No clear digital campaign structure: Promotional efforts lacked coordination and long-term planning, making it difficult to build momentum around product launches and seasonal drops.
Strategy & Execution
Marketics developed a comprehensive digital strategy tailored to Dellgardo’s brand and growth goals. Our approach combined technical improvements with content strategy, performance tracking, and ongoing marketing support.
Our work began with a strategic deep dive into Dellgardo’s brand, customers, and competitive landscape. From this, Marketics defined a clear digital growth strategy focused on four pillars:
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Elevating brand perception online by aligning visual and UX design with the elegance of the product itself
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Strengthening engagement through consistent, relevant, and high-quality social content
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Implementing data infrastructure to track performance and guide future decisions
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Building a scalable digital marketing framework to support seasonal drops, new collections, and evergreen sales
This strategy provided the foundation for everything that followed — from design and content to analytics and consulting. We worked closely with Dellgardo’s internal team throughout the process to ensure alignment between creative, technical, and commercial objectives.
We began with a full redesign of Dellgardo’s website to enhance both the user experience and brand presentation.
The new site featured:
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A clean, mobile-first design optimized for fast browsing and elegant product presentation
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Streamlined navigation for faster discovery and shopping
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High-resolution photography to elevate the visual impact of every garment
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A simplified checkout flow with integrated payment solutions for frictionless transactions
The new website not only reflected the brand’s design sensibility but also converted visitors more effectively into customers.
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Parallel to the website transformation, we restructured Dellgardo’s social media presence — particularly on Instagram and Pinterest, which are key channels for fashion brands. We developed a content calendar that aligned with product releases, editorial campaigns, and seasonal themes. Branded visual templates were created to unify the aesthetic, while the content mix was expanded to include styling tips, behind-the-scenes production glimpses, customer features, and educational formats such as “how to wear” reels and carousel guides. Through improved storytelling, visual cohesion, and regular engagement, Dellgardo’s social platforms evolved into authentic touchpoints for both brand expression and community building.
To support smarter marketing, Marketics implemented a comprehensive analytics system that included Google Analytics, Facebook Pixel, and e-commerce conversion tracking. We created a monthly dashboard reporting structure that delivered actionable insights into user behavior, product performance, traffic sources, and return on ad spend. These tools enabled Dellgardo to shift from intuition-based marketing to data-driven optimization, improving both campaign efficiency and business forecasting.
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In addition to technical and creative execution, we provided ongoing consulting across all marketing activities. We worked with Dellgardo’s team to plan and execute product launches, time-sensitive campaigns, and seasonal promotions. Email marketing flows were introduced to nurture the customer journey — including welcome sequences, abandoned cart reminders, and tailored product spotlights. We also advised on influencer collaborations and organic PR efforts to increase visibility and generate third-party credibility. Through structured testing and iteration, we identified the most effective formats, timing windows, and messaging angles for different customer segments.
Results
The impact of the new strategy was immediate and sustained. Within the first four months following the website relaunch, Dellgardo saw a 118% increase in organic website traffic. E-commerce conversions rose by 41%, reflecting both improved user experience and stronger storytelling. On Instagram, the brand’s follower base grew by 36%, while engagement across posts, reels, and stories steadily increased. Email campaigns outperformed industry benchmarks, generating an average open rate of 25% and a click-through rate of 9.2%. Most notably, Dellgardo experienced a 15% increase in monthly revenue compared to the previous quarter, a result of the combined impact of improved infrastructure, better content, and smarter campaigns.
Beyond the numbers, Dellgardo also reported a stronger connection with its online audience, more inbound interest from influencers and stylists, and greater internal alignment across its marketing team. The brand now operates with a clear digital strategy, consistent processes, and the ability to scale both content and sales efforts with confidence.
By combining creative design with technical optimization and data-backed decision-making, we helped Dellgardo move from a basic online setup to a premium digital experience that mirrors the quality of their collections. Today, Dellgardo is not only a respected name in Serbian fashion — it’s a brand with a modern, scalable, and conversion-ready digital presence built to grow.
Milica Trajković - Founder of Dellgardo
We were able to accomplish all the first targets we required to lay a solid business foundation. And we owe gratitude to Milica, who helped us realize our goals, offered her knowledge, and helped us find our focus. She is always receptive to fresh ideas, which makes her stand out because she is so intensely committed to her clients and achieving the end goal. We are eager to work together to accomplish even more fantastic goals now that we have established a solid basis for our company.
